Kenya’s leading Free To Air Sports channel BAMBA SPORT has signed a TV media rights agreement with the Kenyan Premier League (KPL) to air top flight matches live for the remainder of the 2017 SportPesa Premier League season.
The six-month deal, which is worth KES 36.7 million, will see BAMBA sport screen a minimum of two (2) games (one double header) on the BAMBA TV platform every week.
BAMBA sport broadcasts live sport, talk shows and news on channel 6 of the BAMBA TV platform. The SportPesa Premier League is the top flight football league in Kenya and is the breeding ground for top Kenyan talent that proceeds to play in top leagues abroad
Speaking at the media briefing this morning; KPL Chairman Ambrose Rachier said: “KPL is excited that we finally have a local broadcaster with a Free To Air presence that has stepped in with a very short notice and that the league will continue to air in Kenyan households where football fans can watch their favourite SportPesa Premier League teams.”
Radio Africa CEO Patrick Quarcoo said: “For us at Radio Africa this confirms our commitment to growing local sports and is another direction in meeting the needs of our viewers on Bamba Sport channel 6. We are delighted to partner with the KPL and FKF in this partnership that brings the best of our local soccer to lovers of the game in our country.”
FKF CEO Robert Muthomi who represented the federation said: “FKF is very excited that Kenyans now have an opportunity for the very first time to watch top flight football for free and this will provide an opportunity to showcase Kenyan talent to millions of fans around the country.”
BAMBA TV is available throughout Kenya in leading supermarkets and distributors countrywide and can be viewed as Free To Air on Bamba TV decorders, GOtv and StarTimes decoders.