Betting: The BetLion Comes to Kenya

BetLion, a leading African betting brand, today launched its Kenyan operations in Nairobi. A first-of-its-kind, interactive and innovative platform that will provide an unrivalled personalized customer service whilst remaining commitment to its principle of “Sport Just Got Better”.

“The platform can be accessed via web, android application, SMS and USSD, in the spirit of building an all-inclusive platform,” stated Spencer Okach, BetLion Kenya Managing Director. “BetLion will be offering sportsbook (both live and pre-match) and virtual sports at the onset,” Spencer Okach continued.

To join BetLion one simply sends the keyword JOIN to 40418 or visits On registration a customer is allocated an account manager who offers them personalized customer service. “Our platform is low on data usage, without compromising on the amount of markets, with games getting in excess of 40 markets,” said Spencer Okach at the media launch.

BetLion remains socially responsible corporate citizen like has been in the case in its other jurisdictions. “You shall see a strong commitment to developing sport all around be it through sponsorships, equipment provision or technical training, “noted Spencer Okach. “BetLion is led and run by an all Kenyan team, in addition, all our offers and promotions are chosen by customers.” For example, BetLion runs a weekly special where customers choose 6 games they want to bet on and the odds are boosted by 30%.

Former Harambee Stars captain Musa Otieno meanwhile challenged the new kid on the block to cease the opportunity and support Stars in preparation for next year’s AFCON tournament.

‘The best reward you can give us right now is maybe supporting Harambee Stars as they prepare for the AFCON. ‘

BetLion is currently supporting the Uganda Cranes who have also qualified for the AFCON alongside Kenya.


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