The Premier League has agreed its first broadcast deal with social media giant Facebook, worth £200million over three years.
Domestic rights were once more dominated by Sky and BT Sport, but US online retailer Amazon also struck a groundbreaking deal to livestream exclusive coverage of 20 matches per season from 2019.
Those matches will be available to Amazon Prime Video members in the UK at no extra cost to their existing subscription.
While the cost of domestic rights stayed at a similar level to the previous deal, Premier League chiefs hoped to earn more money from overseas rights and were determined to appeal to streaming services as well as traditional broadcasters.
Outgoing chief executive Richard Scudamore has been seeking to lure technology companies such as the aforementioned duo, plus YouTube and Netflix, to help continue to drive up earnings.
That move appears to be working with Facebook having beaten BeIN Sports and Fox Sports Asia to gain live broadcast rights in Thailand, Vietnam, Cambodia and Laos from the 2019-2020 season.
According to The Times, they have paid £200million at auction to show each season’s 380 Premier League games in the region, winning rights previously held by BeIN, a part of the Al Jazeera Media Network.
The move is Facebook’s biggest push into top level football. Previously the organisation have livestreamed MLS and La Liga matches on its platform.