Samurai Sportswear has renewed its kit sponsorship to the Kenya Rugby Union (KRU). The dealwill see Samurai extend its long term partnership in Kenya, with the national teams, coaching staff and officials continuing to wear Samurai kits on the world stage.
The tender was won despite strong competition from rival brands, renewing Samurai’s commitment and strong relationship with the KRU, the rugby community in Kenya, and the loyal and passionate supporter base around the world.
Committed to Kenyan Rugby
Commenting on the extension Terry Sands, Samurai Managing Director, said: “We are proud to have won the tender and to be continuing this partnership with the KRU.We have made no secret of our commitment to Kenyan rugby, not just in the last three or four years but for more than a decade now. We faced strong competition from a number of competitors, but we are thrilled that the KRU has chosen to extend our relationship.”
“There is no hiding from the fact that Kenyan rugby has had a challenging year both on and off the field, but we are excited by the steps taken to move forwards and we firmly believe that rugby in Kenya, both at elite level and within the grass-roots game, has a bright future.”
Kenya Rugby Union Chief Executive Ronald Bukusi added: “We are delighted to extend our partnership with Samurai as our official kit suppliers. This is a good deal for the KRU and for Kenyan rugby as a whole and we believe that by working closely with Samurai we can continue to create playing and off-field kits that both the players who represent their country and the loyal supporters of Kenyan rugby can wear with pride.”
The first kit of the new deal has been released to coincide with the announcement of the extended relationship. The Kenya Sevens squad will wear Samurai’s new generation Iconix™ rugby shirts for the Olympic qualification tournament in Johannesburg in mid-November. The eye catching shirt benefits from sculptured side seams for an improved fit, Samurai’s exclusive high performance 4D fabric Performex™ fabric, and anti-pinch underarm panelling for maximum performance and ultimate comfort.
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