SJAK, Fidelity renew contract for coach of the month award

The Sports Journalists Association of Kenya (SJAK) renewed its partnership with Fidelity Insurance that will see the company continue sponsoring the Kenyan Premier League Coach of the Month award for the next one season.

Fidelity and SJAK have partnered in the premier awards since the 2016 season, seeing the initial monetary prize for each winning coach grow from the initial Sh50,000 to a current Sh75,000. This year, Fidelity has set aside Sh1.37mn to cater for the monthly awards.

However, there will not be a raise in the amount to be handed out to winning coaches, but the partners have promised to put into consideration an increase for the 2019 season.

“We decided as a company that we have been in this arena for the last two years and against all odds when everyone else is pulling out we continue with our small token every month,” Fidelity Insurance Marketing and Business Development Manager Nicholas Malesi said.

“We are here to re-affirm that we will continue giving what we have had and we believe for the two years we have done this we have personally touched the lives of those coaches in a better way and we hope to continues to contribute to the growth of this game and also for our coaches to get noticed,” Malesi further added.

SJAK President Chris Mbaisi was pleased that the insurer was committing to another one year of the partnership and remains hopeful that there will be room for bigger engagement in the near future.

“We are grateful to Fidelity insurance for partnering with us since 2016. We have come a long way in this journey and it is my happiness to see them remaining one of our key partners,” Mbaisi said.

“We are not lucky in terms of increment but I urge Fidelity going forward to look into rewarding assistant coaches as well because they are the ones who work a lot behind the scenes. We also want them to partner with us for end year awards because sponsoring the monthly award, it is only honourable that they come on board for the coach of the year as well,” Mbaisi further urged.

Malesi says they will put the same into consideration and probably kick off with the end year awards before considering awarding assistants from next season.


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