Sportpesa Pumps Money in Kenyan Rugby

Betting firm, Sportpesa, has signed a five-year, Kshs. 607 million sponsorship deal with the Kenya Rugby Union (KRU).

The new deal will see Sportpesa become the new title sponsors of KRU and its products including the Kenya Sevens team, the Kenya Simbas, the Kenya Under 19 Chipu and Kenya Lionesses. The sponsorship will also focus on youth development and performance enhancement with youth structures to be beefed up at the under 16 and under 19 levels as well as a Kenya Sevens academy.

It also sees Kenya Sevens end their partnership with Kenya Airways (KQ) with Shujaa set to don their new sponsor’s name during the 2016-17 HSBC World Rugby Sevens Series which kicks off in Dubai on 2-3 December, visiting 10 cities across five continents before concluding in London on 20-21 May.

For Kenya XVs, Simbas, the sponsorship comes hot on the heels of a deal signed with urban development firm, Tatu, who committed funds to support Kenya’s upcoming home tests: the two-match series against Hong Kong on 23rd and 27th August, and the Uganda fixture in the Rugby Afrique/Elgon Cup clash on 30th July.

Kenya Rugby Union chairman Richard Omwela said that ‘every shilling (from the deal) will go into rugby.’

The sponsorship also comes just in time for the Kenya Sevens team who are set to compete in the upcoming Summer Olympics Games in Rio this August, the first time Rugby will feature in the competition. 

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